As my first blog post I really wanted to choose something that I was passionate about. For me, that’s content marketing. I first learned about content marketing in my Intro. to Marketing class. It was the first time I realized that marketing is truly what I wanted to do. So, I started researching how I could, as the title might suggest, write killer content and develop better writing skills to attract my audience. I might not have much of an audience now.. I have my professor (Hi Professor Burton) and my Momma.. but you have to start somewhere.
A part of my research lead me to the book “Everybody Writes” by Ann Handley. There are many lesson I took away from this book. The first and most important one is BYE-BYE to the over-used high school five-paragraph essay. For so long it was engrained in me to write a monotonous and precisely planned out thesis that perfectly outlined the next three paragraphs that was then summed up in a neat little bow of a conclusion. But, in the real world.. that doesn’t happen.
As I read Ann Handley’s book I could see her personality through her writing and that spoke to me more than any other piece of writing I’ve read. That’s how you create content that people will not only read but enjoy. Handley found a real way to relate to her audience. Her humor and ability to keep “trendy” showed me that its okay to write “outside of the box”, in fact its encouraged!
Content marketing is all about creating a conversation – you want to be the thought-leader of your industry and most of all you want to be relevant to your audience. As a college student my relevance comes from my inexperience. I’m learning as I go and growing into this ever-changing industry. Starting with creating my own content – this blog!
Ann Handley quoted Mean Girls in her book.. so naturally I’m going to end my first blog post with a Mean Girls inspired message. To write good content.. you have to find a way to stay “fetch” – keep up with the trends and never stop communicating with your audience!
– Millennial Marketeer