A huge part of becoming an adult is branding yourself. It’s crucial to discover who you are and emanate that persona through every interaction, social media post, and aspect of your professional career.
But how do you brand yourself? What is a “brand”? And why is it important? I’m not going to pretend that I have all the answers – but together we can figure it out.
Step One: GOOGLE! My answer to everything is Google because it gets ideas flowing for me! I began my Google search with,“Tips for Branding Yourself” which lead to finding a Huffington Post article with “5 Tips for Branding Yourself for Success”. Three of these really stood out to me
- Craft an elevator speech
- Become a little famous through social media
- Always expand your network
So let’s discuss the first one! Essentially – what’s your USP (Unique Selling Proposition). Whether you’ve found your niche within the industry or not one thing you should be able to answer is what is unique about you. It doesn’t have to be perfectly crafted into a neat explanation but you should understand your strengths and what separates you from your competitors. This is pretty common knowledge – but that doesn’t mean it’s easy to do.
What’s my USP? I still don’t know, but I know that some of my strengths stem from my two internships – one past and one current – as well as my international background, confidence in public speaking, and ability to interact with clients. What about you? Jot down some strengths and examples, it can’t hurt.
Next up is my personal favorite. Who doesn’t want to be Insta famous? It’s easier said than done though. But I do disagree with this article slightly. I believe it’s more than just the sheer number of Twitter or Instagram followers you have or even about how many people read my blog.. It’s about quality over quantity. That old saying rings true because when you’re building your brand you want visibility. But the only way to truly gain traction is to target a relevant audience. That’s where you’ll find the most success.
Lastly, your network is hugely important. However, it’s different than your social media network. Your personal network should be about quantity. Of course quality is still important, but when acquiring contacts you never know where you’ll end up in life – so keep your options open!
My Dad is a perfect example an expert networker! As a Salesman he is the epitome of an extravert. He always makes an effort to stay current with his contacts; he doesn’t just collect business cards, he develops relationships. In order to truly establish a network you need to nurture that network – whether that entails reconnecting with old classmates or colleagues – or joining clubs or organizations to help you mingle with local professionals.
Just get out there and make a name for yourself! Want to join my network? Add me on LinkedIn: Jordan Brenner